Campaign overview
On-site website marketing
Our efforts to get the word out about the event via websites on our unr.edu domain.
Event website
We created a website for the event on the College's Experiment Station website.
Event website promotion
To promote the event website on our College's other websites and webpages, we created and implemented an event call-to-action component and a University event calendar page.
Event call-to-action component
We created an event call-to-action component that links to the event website. We included the component on our College; , ; ;Nutrition Department; Experiment Station; and Extension homepages.
Event calendar page
We created a University event calendar page that links to the event website. We use events calendar pages and widgets to pull relevant University event calendar listings on to our College's websites. Because of this, the University event calendar Field Day post was automatically included in our:
- College events, Extension events and 4-H Youth Development Program events webpages.
- Events widgets on our College; , ; ; andNutrition Department homepages.
- Events widgets on our prospective students webpage andExtension program webpages.
Event calendar page analytics
The event calendar post was directly viewed 127 times.
Event website analytics
The event website was viewed 1,570 times by 1,043 users. The average views per user was 1.51 views, and the average engagement time was 52 seconds. The number of times users took an action on the event website, such as completing the form to register a booth or clicking to get directions to the event, was 5,850.
| Views | Users | Views per user | Average enagement time | Event count |
|---|---|---|---|---|
| 1,570 | 1,043 | 1.51 | 52.01 seconds | 5,850 |
Event news page
We posted the event's media release as a story on our University's news website, Nevada Today. We use news pages and feeds to pull relevant University news stories on to our College's websites.
Visit the news page
Event news page analytics
The event news page was viewed 1,914 times by 1,366 users. The average views per user was 1.40 views, and the average engagement time was 19 seconds. The number of times users took an action on the event news page, such as clicking through to the event website, was 5,293.
| Views | Users | Views per user | Average enagement time | Event count |
|---|---|---|---|---|
| 1,914 | 1,366 | 1.40 | 19 seconds | 5,293 |
Off-site website marketing
Our efforts to get the word out about the event via websites NOT on our unr.edu domain.
Community calendar submissions
We submitted the event to the following community calendars:
- KKOH-AM News Talk Radio
- KUNR Public Radio
- Carson Now
- Nevada Appeal
- The Fallon Post
- North Lake Tahoe Bonanza
- Visit Reno-Tahoe
- City of Fernley
- City of Sparks
- City of Yerington
- Visit Carson City
- Visit Carson Valley
- The Greater Minden Chamber
Guest content
We posted a guest blog post about the event to the Living With Fire website. The Living With Fire Program, a multi-agency partnership administered by the College's Extension unit, participated in Field Day.
Media relations
Getting the word out about the event through media releases, advisories and earned media
Media release
We created a media release for the event. We distributed it to relevant media outlets via Cision. We also emailed the release, with a suggested social media snippet, to our College's employees.
Media release analytics
- Sent to 147 contacts in northern Nevada
- 35% open rate
- 4% click rate
- Sent to 73 contacts in southern Nevada
- 29% open rate
- 4% click rate
Media advisory
We created a media advisory for the event as well and also distributed it to relevant media outlets via Cision.
Media advisory analytics
- Sent to 151 contacts
- 38% open rate
- 3% click rate
Earned media
- May 12: Nevada Field Day & Ag Expo to host event at Valley Road Field Lab, KRNV News 4
- May 12: Nevada Field Day & Ag Expo to host event at Valley Road Field Lab, Fox 11
- May 14: Nevada Field Day & Ag Expo happening June 2, Carson Now
- May 18: Field day to provide hands-on activities, Western Farmer-Stockman Farm Progress
- June 3: UNR’s Field Day and Ag Expo returns after four-year hiatus, This Is Reno
Traditional marketing
Getting the word out about the event through radio spots, ads and flyers
Radio spots
- KOH
- KUNR
Print and digital ads
- Reno News & Review (print)
- Carson News Now (digital)
- This Is Reno (digital)
Flyers around campus and in the counties
We created a flyer for the event. The flyer was distributed to University employee mailboxes campus-wide, posted on bulletin boards (traditional and digital) campus-wide, displayed on the doors of the on-campus buildings our College has a presence in, and mailed to Extension offices in nearby counties for distribution to Extension employees and stakeholders.
Digital flyer
Email marketing
Getting the word out about the event through email invites, blasts and newsletters
Event email blast
We created and sent an email blast for the event (screenshot below).
Event email blast analytics
| Sends | Opens | Open rate | Click rate |
|---|---|---|---|
| 9,245 | 3,380 | 37.2% | 1.6% |
Event in the College's newsletter
We included the event in the College's Innovating for Nevada newsletters for April, May and June. Each edition of the newsletter includes a web version and an email version. We send the email version to two audiences: our employees and our stakeholders.
In the April email and web versions, the event was included as a "save the date" ad with built-in call-to-action button. In the May and June email versions, the event was included as a newsletter story.
In the May web version, the newsletter story was accompanied by a link to pre-event media coverage, as well as a call-to-action component. In the June web version, the event recap newsletter story was accompanied by a photo gallery and a link to during-event media coverage, as well as a call-to-action component.
See the April web version
see the May web version
see the June web version
College email newsletter analytics
| Edition/Audience | Sends | Opens | Open rate | Click rate |
|---|---|---|---|---|
| April - Internal | 532 | 126 | 23.9% | 5.1% |
| April - External | 8,503 | 3,083 | 36.7% | 3.6% |
| May - Internal | 553 | 131 | 23.9% | 4.4% |
| May - External | 9,554 | 3,427 | 36.2% | 2.1% |
| June - Internal | 552 | 139 | 25.7% | 6.1% |
| June - External | 9,547 | 3,598 | 38.1% | 2% |
Event in the University's newsletter
We submitted Field Day for inclusion in the University's Nevada Weekly email newsletter. The event received top billing as a "University spotlight."
Social media marketing
Getting the word out about the event on Facebook, Instagram, Twitter and LinkedIn
Campaign impact
Summary analytics
- 54 posts
- 64,436+ impressions
- 32,230+ reach
- 4,525+ engagements
Inbound engagements
Sounds great
Love Field Day
Fun educational activities
Learned how to grow our little farm
Campain posts
During-event marketing
Getting the word out about the event during the event
Event booklet
We created a booklet for the event, with information about our College, including what we do, why it matters and how to connect with us, as well as the purpose of the event and descriptions of its demonstrations, tours and exhibits. We positioned staff at event entrances to offer the booklets to all event attendees.
Event signage
We created branded event tabletop, sandwich board and door signs, to ensure attendees knew who was offering the event, how to best navigate and enjoy its happenings, and how to connect with us once it as over.
Tabletop raffle basket sign
Tabletop wool products sign
